ABOUT AUTHOR: Sameer Bhalla is the Founder, CEO at HealthIntel Services Private Limited (HSPL), a unique online offline pharmacy model in Northern India cum a technology startup in Healthcare space. Sameer is an alumni of Delhi College of Engineering and IIT-Delhi, and an industry veteran/professional entrepreneur, bringing over 14 years of diverse experience in Marketing, Sales, Business Development, Relationship Management and R&D.
Few industries have claimed to witness dramatic changes over the past few years as much as healthcare. On the one hand, the sector is on an unprecedented boom, with progressive measures to dust of old vagaries of the system. On the other hand, few sectors are experiencing such disruption with new business models more vulnerable to competition-based practises, increasing the pressure to reduce costs and meet stringent customer demands. Also, companies continue their crusade to protect electronic medical records—from a black market eager to pay lump sum for vital healthcare information.
To take in hand the repercussions of these challenges, organizational bodies today, are investing in digital-centric operations that connect and enable analysis of every piece of data across channels, operation, and patient outreach. From providing personalized care options to gathering insights to addressing new care formats such as telemedicine and outpatient care, digital technologies are a crucial tool for providers, insurance and medical service industries and one of the key factors to impact this is the incorporation of data.
“Big data and mass records analysis are helping both patients and institutions understand, address, and provide high-quality healthcare”