Agritech platform Gramophone secures investment of INR 25 crore

Siana Capital, Info Edge, Asha Impact and Better Capital have participated in this round of funding for the Indore-based startup that is leveraging technology to make farming more predictable and profitable for farmers in India

New Delhi: Indore based Agriculture Technology platform Gramophone has raised INR 25 Cr ($3.4 Mn) funding round led by Siana Capital, a Deep Tech investor. Info Edge, Asha Impact and Better Capital, all existing investors, have also participated in this round. This brings the total capital raised by Gramophone till date to INR 55 Crs.
Founded in 2016 by IIT & IIM Ahmedabad graduates Tauseef Ahmad Khan, Nishant Vats Mahatre, Harshit Gupta and Ashish Rajan Singh, Gramophone is an Indore-based Agri-Tech startup building an Intelligent Farming Platform, which has enabled more than 550,000 Indian farmers to increase their income based on improved farming practices. The platform acts as a doctor and a pharmacy to the farmers. The farmers get access to a wide range of inputs and implements, including seeds, fertilizers, nutrients, pesticides, and farming equipment. Farmers gain upto 20% cost-benefit on Gramophone’s inputs marketplace and improve yields upto 40% through their advisory.
Commenting on the Investment Tauseef Khan, Co-Founder & CEO, Gramophone said, “We have seen strong farmer adoption with a YOY 15-20% increase in the wallet share of the customers. We will invest on customer acquisition and building the full-stack platform for the farmers to provide holistic solution for ‘Maximising Farmer’s Income’ by enhancing expertise around Agronomic Intelligence for Input business and building capabilities to provide market linkages and access to credit to the farmers.”
Commenting on the new round of funding, Kitty Agarwal, Partner at Info Edge Ventures, said, “Gramophone team has deep understanding of the agricultural supply chain. They have emerged as the leading agri-tech player that caters to a farmer’s end-to-end needs by providing the right agronomic intelligence, quality inputs and transparent market linkages. At Info Edge, we are proud to have partnered with them since 2018 and excited about the massive technological transformation happening in Indian agriculture.
Commenting on the investment, Aditi Gupta, Principal- Investments from Asha Impact  said, ” We’re excited to double down on our investment in Gramophone,  and proud of the team’s ability to deliver 100%+ growth this year, supporting smallholding farmers through a tough Kharif cycle amidst the nationwide lockdown. The team has a product led approach to delivering a full-stack commerce plus business intelligence solution for the Indian farmer, and the new capital raise puts Gramophone in a leading position to build a large, highly engaged customer base within India’s fast growing digital agri value chains.
Agriculture is a complex problem to solve and the platform approach gives an opportunity to AgTech companies to build relationships with farmers throughout the crop cycle. Gramophone’s model builds a continuous engagement with farmers leading to better servicing farmer needs and adding multiple revenue streams for the business, which maximises the life time value of a customer.