Shri Amitabh Bachchan has a simple message for you and your loved ones: Go and Get Your Eyes Checked. The See Now Campaign is connecting people in Unnao, Sitapur, Lucknow, Raebareli and Lakhimpur Kheri with their nearest quality vision and eye care services. If you’re in these districts, make a missed call to 9266021777 to know more. The See Now Campaign is made possible through the partnership of Sightsavers India, Essilor Vision Foundation - India and Vision 2020 The Right to Sight - INDIA. #SeeNowPosted by See Now on Saturday, June 15, 2019
New Delhi: Amitabh Bachchan is the face of a new campaign in Uttar Pradesh that is expected to reach tens of millions of Indians with a simple ask: go and get your vision checked. A new SEE NOW campaign will deploy creative content across five key districts – Unnao, Lucknow, Raebareli, Lakhimpur Kheri and Sitapur – via radio, television, print, social media, Whatsapp and SMS to provide information on eye health issues, local services and how to access them.
Mr Bachchan said “Vision problems are extremely common in India, currently about 550 million Indians have serious vision problems which affect their families, their work and their quality of life. The basic lack of understanding and awareness of how eye health works leads to stigma around simple and easy treatments. People are often not aware of the availability in their area of quality eye care services. It really is very simple to avoid a lot of different sorts of blindness by preventative care.”
The social impacts of vision loss are extreme:
Almost half of all drivers having impaired vision, creating a public safety issue;
Women account for 67% of vision problems, but are 40% less likely to access services;
Vision impairment is the second highest risk factor for learning difficulties in children; and
Poor vision accounts for $37 billion in lost annual productivity.