“Awareness & acceptability remain biggest challenges of healthcare in India”

In an interaction with the BioVoice, Mr Sathya Rangaswamy, Founder and Chief Executive Officer, EldriCare shared insights into the need for timely interaction between doctors and patients besides the effective patient management system

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EldriCare can assess the patients who are most in need of care and provide intelligent inputs. It believes in collaboration with hospitals for chronic disease management programme. The founder of EldriCare and Chief Executive Officer, Mr Sathya “Sam” Rangaswamy, is an entrepreneur who has founded and managed many web hosting and e-commerce ventures. In an interaction with the BioVoice, he shared insights into the need for timely interaction between doctors and patients besides the effective patient management system. Read the detailed interview below:

What was the idea and need behind launching Eldricare in the Indian market?

The innovative technology and outstanding care management services offered by Eldricare come at a critical time for India. According to the Indian Journal of Medical Research, ‘India faces a severe shortage of specialists, both for its rural and urban services, and to strengthen its position in the medical world. Despite the population explosion (population has tripled since Independence), the ratio of doctor to public is now 1:1800. India is witnessing fast demographic changes which will soon result in a deluge of lifestyle disorders (cardiovascular disorder, diabetes, and cancer, etc.). Management of lifestyle disorders needs continuous long-term interaction of patients with highly-skilled professionals.’

The ratio of specialists to patients is quite high and unsustainable. A shortage of 200% is predicted in the future. Eldricare will enable extension services away from the point of care similar to what the government wants to do with ASHA workers, so we can help patients at home, especially the elderly ones.

Please explain your business model? What are the challenges and opportunities?

This is a new concept of care delivery where we are trying to establish it via pilots as of now. Eldricare will support patients suffering from both chronic and acute conditions by leveraging Jiva, the end-to-end PHM platform created by its parent company, ZeOmega.

Jiva is a one-stop shop solution that addresses program design and governance, data aggregation and integration, actionable intelligence, holistic, patient-centered care management and stakeholder engagement.

The interoperability-enabled, innovative technology within Jiva allows doctors, nurses, pharmacists, other healthcare providers and patients to appropriately access and securely share a patient’s vital medical information electronically—improving the speed, quality, safety, and cost of patient care.

While home healthcare in India is stepping in, the biggest challenge remains awareness and acceptability. Most of the hospiatls are yet to understand the concept. However, a few hospitals like MS Ramaiah and Fortis Hospitals Bangalore have taken a step forth in providing follow-up care services to their patients. The number of patients that come to hospitals everyday or are seeking medical help is increasing exponentially. In comparison, there is a shortage of doctors who would be able to take care of each patient 24*7. Eldricare helps both hospitals and patients by bridging the gap and thus improve the recovery time and quality of life for patients.

What are the services being provided to MS Ramaiah Hospital by Eldricare?

Currently we are offering extension services to the diabetes clinic at MS Ramaiah. Diabetes being one of the highest lifestyle related disease in India and requires continuous follow up and regular visits to the doctor. The specialized executives at Eldricare remains a continuous touch with the diabetes patient and keep a note of their condition and improvements in their medical records, thereby reduce the doctor’s task of patient monitoring to almost half.

Diabetes care clinic at MS Ramaiah is our pilot project and we are receiving overwhelming response from all of them, doctor, patient and the trained executives who follow up with the patients. The executives say the patient feel happy and contempt that someone is following up with them regarding their health and they are constantly reminded of their medicines and tests that needs to be done.

Please share the details on your plan to have a sustainable business with Eldricare?

Having worked in global markets for a long time, we realized that the projects that have helped global markets to grow and streamline their health care services could also be brought to India’s market. Delivery systems, insurance companies, and employers all want to improve the health status of the patient population they serve. Eldricare will provide the support services for this. With EldriCare, we aim to empower patients to improve their health and well-being. And by doing so, we hope to become India’s leading total PHM service provider.

How will follow-up care services bring down the cost of disease management among patients?

In India, most of the patients visit doctors when they are very sick and hardly go for regular check ups. Even in the case of chronic diseases like diabetes, they forget to go for routine check ups and keep taking medicines from their old prescriptions in order to save the expense on healthcare. However, the ignorance towards follow up care and regular consultation with doctor makes the disease worse and they are compelled to visit doctor to seek treatment on the severe diseases. As we know, if diabetes ptient does not receive proper care, it can further cause heart diseases and other complications, that would eventually lead to more expenses for healthcare needs. Therefore, if continuous follow up care is done at the first place it would cure and improve patient’s condition at the initial stage, thus saves the cost of treatment for major diseases.

EldriCare is a result of 15 years of experience managing care, improving outcomes, and lowering costs for the most complex and chronic care populations. Founded in 2016 and headquartered in Bangalore, the company understands the medical issues involved, the behavioral, social, and logistical challenges that many people face in the healthcare system.

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