Launched in December 2017 in Bengaluru, mfine, an AI powered, on-demand healthcare service which follows a unique model of partnering with leading and trusted hospitals instead of aggregating individual doctors on its platform for providing online consultation to the patients. mfine has provided 3,00,000 consultations so far and is now expanding its presence in Delhi NCR after successful operations in Hyderabad and Bengaluru. It has partnered with 9 hospitals in Delhi NCR and plans to sign up 75 hospitals and more than 500 doctors in the next 6 months.
Mr Ashutosh Lawania, co-founder of mfine shared his insights on the company’s journey so far in this exclusive interaction with the BioVoice. Ashutosh has been a serial entrepreneur and before mfine, he co-founded Myntra, a fashion e-commerce business. Here he also talks about the role of artificial intelligence in healthcare and positives of digital healthcare. Read on:
Please tell us about the 5 unique points that make mfine stand out in the crowd of apps?
The 5-things I believe that make us stand out are:
The largest Virtual Hospital in India: We aren’t just another telemedicine app. We’re the largest virtual hospital in India that provides complete on demand Out-Patient Care. The mfine platform aggregates 200 top Indian hospitals across five cities, offering on-demand services with 600+ doctors from 22 specialties. On our app, patients can avail on-demand Video consultations with doctors, Preventive Care Programs, Online Lab testing and Pharmacy services; in short, their full health journey.
Unique partnership model:Unlike other apps, mfine is the only app that aggregates top hospitals in the vicinity for patients thereby enabling the on-demand outpatient healthcare services. Other apps work with individual doctors, encouraging subscriptions from those doctors and their individual clinics.
Healthcare delivery channel not a discovery channel: Mfine is a platform for the immediate delivery of healthcare services; patients get diagnosis and consultations right then and there. Other platforms serve just as a directory—for patients to discover the right doctor, which they then have to take forward offline for consultations and diagnosis.
AI-powered diagnosis engine:Our AI platform helps doctors to be more effective in their care delivery on the app, by constantly learning from doctors’ diagnoses and treatment plans. The system is currently trained to recognize 1,200 diseases and provide a diagnostic recommendation; this learning expands with every new consultation. It feeds this knowledge into medical decisions which are further leveraged by doctors in virtual consultations on the mfine platform.
On-Demand: mfine provides access to quality care on demand. On mfine patients can consult top doctors within 60 seconds from 7 AM to Midnight.