Fujifilm India pledges to spread awareness about early detection of breast cancer

The company has partnered with Indian Academy of CT- Guided Intervention and Breast Imaging Society of India to highlight the importance of early diagnosis for women. The initiative coincides with IACTI’S program on spreading awareness around the role of technology in redefining the ways to treat breast cancer

Above image is for the representational purpose only.

Chennai: Fujifilm India in collaboration with Indian Academy of CT- Guided Intervention (IACTI) and Breast Imaging Society of India (BISI) organized an awareness program on ‘Breast and Gynaecology Imaging – Precise and Practical Approach’ in Chennai on 10th and 11th August 2019.

The two-day conference focused on providing an opportunity to the doctors for a great learning experience that would help them in their day-to-day practices. The conference included several intellectual sessions on topics such as Breast Imaging, Hands-on Intervention, Imaging and Gynaecology Imaging along with the role of new technologies in the healthcare sector. The event witnessed the participation of eminent doctors from Singapore, Chennai, Kolkata, Hyderabad, Pune, Bangalore and Coimbatore.

Over the years, the number of cancer cases has risen dangerously. As per WHO estimates, in India 1 per 50,000 women are diagnosed with breast cancer every year. This number is expected to rise to more than 2 per 50,000 cases a year by 2030.  Out of every 2 women newly diagnosed with breast cancer in India, one woman dies. The biggest reason for these deaths is lack of awareness and ignorance because most patients reach the doctor when the cancer has already reached the last stage.

Mammography is the most powerful breast cancer detection tool. Mammograms don’t prevent breast cancer, but they can save lives by finding breast cancers as early as possible. According to a report by WHO, Mammograms have been shown to reduce breast cancer mortality by around 20% in women by early detection. Modern day digital mammography machines with tomosynthesis such as the Fujifilm’s 50 Micron digital Mammography – Amulet Innovality are able to detect cancers early and involve very little radiation, even less than a standard chest X ray. In future, digital mammography will become more and more common. Most oncologists agree that breast screening mammography should start at the age of 40 and earlier in patients with high risks like genetic predisposition (BRCA 1 & BRCA 2 antigen positive) and those with strong family history.

Commenting on the occasion, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “In the past 2-3 years, Fujifilm India touched lives by initiating health check-ups across cities in India, especially in remote areas and associations with hospitals and institutes to drive awareness around early detection of breast cancer. We believe in enabling doctors with next generation technology that allows them to go beyond conventional knowledge, which can help save lives and encourage patients to become more engaged in their own care. Mammography machine helps in providing advance treatments attuned to every patient’s need. I believe that our association with IACTI and BISI to spread awareness on early detection is a critical step forward towards building a vibrant and healthy India.”

“In India, the major problem is the late detection of cancer and the key to control is to give the right treatment at the right time. We are grateful to associate with IACTI and BISI to sustain our vision and spread awareness about early detection of breast cancer. Our technology & innovation with the support of IACTI will reach to the people who cannot afford the best of the treatments.” said Mr Chander Shekhar Sibal, Senior Vice President and Head of Medical Division at Fujifilm India.

Present at the event Dr Roy Santosham, Founder of IACTI said, “Our academy was started in the year 2010 to teach and standardize CT interventional procedures to detect cancer at an early stage. We have been widening our collaborations to source newer technologies to meet the increasing prevalence of cancer among women. Our co-founder Dr. Bhawna Dev has also handpicked faculty from across the country who hold enormous experience in this field. We are very pleased to collaborate with Fujifilm and Breast Imaging Society of India to add value to the existing diagnostic portfolio and treatment outcomes.

Dr Bhawna Dev, Co-founder of IACTI further mentioned, “With this conference, we intend to reinforce the basic concepts and impart knowledge on the recent advances and new guidelines in the management of breast disease. We also conducted educational workshops on X-ray mammography, Tomosynthesis and MR mammography followed by trainings by renowned women imaging radiologists on breast biopics.”

Quick facts about the Amulet Innovality (Full Field Digital Mammography):

  • The system has several features that set it apart from other digital mammography systems: Low Radiation Dose, HCP*, ISC**, Patient comfort.

  • Dual-mode tomosynthesis- standard and high resolution enable the examination of fine tissue layers and assessment of clusters of calcification.

  • A Direct conversion flat panel detector made of amorphous selenium, with 50-micron pixel resolution, and other advanced technological features that guarantee the sharpest images.

  • Amulet Harmony incorporates a range of mammography solutions specifically designed to maintain a harmonious examination environment attune to every patient’s need.