Genetic testing gets online as Mapmygenome ties up with Snapdeal

With this service, consumers will be able to order personal genomics tests, which will help them identify the ideal lifestyle for them to lead a healthy and fit life

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The personal genomic testing services will now come handy due to this partnership.

Mapmygenome India brought genetic testing in India to the online market with strategic partnership with Snapdeal.com. The move enhances the services portfolio of Snapdeal.com, offering customers of the largest online marketplace a unique and first-of-its-kind service.

Mapmygenome uses state-of-the-art technology to decode and understand an individual’s DNA and provides actionable steps for individuals and their physicians towards a healthier life. The brand offers a variety of mapping tests such as Genomepatri™, Cardiomap™, Oncomap™, Gynaecmap™, Brainmap™, etc.

Speaking about the tie-up Amit Maheshwari, Vice President, Fashion at Snapdeal.com said, “This partnership is in line with our commitment to provide our consumers with the widest range of products and services which help them lead a better life. Mapping the genome aids in predicting, preventing, and treating a number of diseases. The collaboration will help us in reaching out to out 25 million+ members across the country and enable them to understand the gene-disease interaction better.”

Talking about the partnership, Anu Acharya, CEO of Mapmygenome, said, “This is a partnership of two pioneers in India, offering customers the best possible user experience in their quest for better health. Personal genomics now gets more personalized. This partnership will help consumers snap out of status quo and do something proactive about their health.”

Health & Wellness category on Snapdeal.com has seen 20% month-on-month growth in the last 6 months. With an assortment size of over 22,000 products, Snapdeal.com offers Health and Wellness products across a diverse range of categories including nutrition products like sports nutrition, vitamins, Ayurveda and organic products, etc., and other products related to heart & blood pressure, sexual wellness, diabetic care, respiratory care, etc. Further, Snapdeal.com is forecasted to cross $150 million in sales in Sports, Fitness & Health categories by the end of this fiscal year.