Health ministry’s ‘Ayushman Bharat’ logo contest concludes today

The competition to design a logo and tagline for the Ayushman Bharat programme, done through a ‘digital crowdsourcing campaign’ on MyGov portal, was launched on 19th February. The first prize winner will receive Rs 25,000

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New Delhi: The Ministry of Health and Family Welfare has launched a competition for designing a logo and tagline for the ‘Ayushman Bharat’ programme, announced in the general budget 2018-19, this year. This shall be done through a ‘digital crowdsourcing campaign’ on MyGov portal.

The competition was launched on 19th February and will conclude on 6th March 2018. The main aim of the competition is to generate awareness among the population about these health sector initiatives and engage them towards ownership in shaping a healthy India. The winner of the competition shall be awarded a prize of Rs 25,000/- while the second winner shall be awarded Rs 10,000.

The main theme of the logo shall be ‘Ayushman Bharat’ and the guiding principle will be Sarve Bhavantu Sukhinah, Sarve Santu Niramayah. The submission can be either digital logo or a handmade submission which can be submitted as a scanned copy on the digital platform. The prizes would be handed over by Hon’ble Minister, Health & Family Welfare in a live streaming event on MyGov and other social media portals.

The details of the competition can be accessed here

The government has announced, as a part of ‘Ayushman Bharat’, two path-breaking initiatives that address health holistically, impacting primary, secondary and tertiary care system as well as prevention and health promotion. The 1.5 lakh health and wellness centres will provide people-centric comprehensive primary health care including for common non-communicable diseases closer to the homes of people including providing free essential drugs and diagnostics.

The second initiative under ‘Ayushman Bharat’ is the National Health Protection Scheme, under which over 10 crore poor and vulnerable families (approx. 50 crore beneficiaries) will be provided treatment coverage up to Rs 5 lakh per family per year for secondary and tertiary care hospitalization.