Founded in July 2013, Portea Medical is India’s leading home healthcare provider with 4500+ employees and operations across 40 cities in India. The company manages ~ 120,000+ patient visits each month and works with more than 50 leading hospital partners, 15 pharma majors, and leading insurance companies in India.
In an exclusive interview, Vaibhav Tewari, Co-founder & CEO, Portea Medical shared his views on the trends in home healthcare, growing role of digital technologies, growth drivers, and much more
How has the home healthcare space evolved over the period of time in India?
Enabled by the ongoing digital transformation, the home healthcare space has experienced tremendous growth in recent years. During the pandemic, the effectiveness and efficiency of home healthcare were clearly visible throughout India. Millions of people now benefit from services like telemedicine, remote patient monitoring, virtual care, and home-based care across the country. The digital diagnostic space is witnessing significant innovation, and the integration of AI, ML, and data analytics into medical devices has simplified, made more affordable, and improved the accuracy of remote monitoring of patient health parameters. These technologies have empowered caregivers to overcome prevailing geographic barriers and resource constraints, while advanced AI algorithms aid in optimizing the allocation of medical resources, enhancing operational efficiency, and ensuring comprehensive quality care.
What are the latest and emerging trends in home healthcare?
Currently, the Indian market is growing at an impressive 19.29% year-on-year, more than double the global growth rate for this segment. There is a noticeable increase in the usage of predictive analytics tools for symptom identification, early disease detection, and faster decision-making regarding interventions. Electronic Health Records have made it possible to seamlessly share data among different service providers, eliminating the risk of human error and the need for patients to carry documents every time they visit a medical facility. Factors such as the growing geriatric population, the prevalence of chronic diseases like diabetes, and an increasing focus on preventive wellness will continue to drive the growth of home healthcare in India in the years to come.
Based on your experience, which segments of the Indian population are using such services to the maximum and why?
The maximum demand for home healthcare services comes from the geriatric population. Increase in life expectancy and access to better care has led to a scenario where India’s senior population is growing rapidly, and there is a significant rise in the need for chronic disease management, and home-based care for bedridden patients. The economic growth of the country has led to better family incomes in the middle-class category, and the fact that home healthcare is more affordable and convenient than hospital-based care, is also driving the demand for the services.
“Electronic Health Records have made it possible to seamlessly share data among service providers, eliminating the risk of human error.”