Merck wins ‘Life Science Industry Award’ for best use of social media

The company has been recognized for its strategic use of social media platforms to connect with the scientific community

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Darmstadt/New Delhi: Merck, a leading science and technology company, has announced that it has been recognized by BioInformatics LLC with a 2018 Life Science Industry Award® for best use of social media.

“This recognition reflects the opinions of our scientific customers and industry peers,” said Renee Connolly, head of Communications & Corporate Responsibility, Life Science, at Merck. “Congratulations to our global Life Science Communications and Digital Marketing teams for creating and executing a top-notch social and digital strategy that clearly is working to engage our customers with content that educates and inspires them to solve their toughest problems.”

Merck was selected for the award through a survey of more than 2,000 scientists from around the world who are engaged in all major life science facets of basic and pre-clinical research and pharmaceutical research and development. Recipients of the Life Science Industry Awards are determined not only by the number of votes received but also on the satisfaction and loyalty of their customers.

The Life Science business of Merck engages stakeholders across numerous social media channels, including LinkedIn, Twitter, Facebook and Instagram,  by understanding the evolving interests of their followers and providing valuable content to those online communities. In addition, the company’s employee advocacy program, which encourages employees to share their industry expertise on social media, has proven successful in raising the global visibility of Merck as a leader in life science.

“Science has always depended on communicating important findings with others,” said Craig Overpeck, CEO of BioInformatics. “Social media is changing the way we communicate with each other and Merck is excelling at using this always evolving medium.”

The Life Science Industry Awards have been presented every other year since 2002. In 2016, Merck won the award for “Most Memorable Advertising” and in 2014, the company won the award for “Greenest” Life Science Company, recognizing its commitment to corporate responsibility. The scientists who voted are all members of The Science Advisory Board, a global online community of scientific and medical professionals owned and managed by BioInformatics Inc. since 1997.