New Delhi: Millets Giveaway is a special marketing campaign being undertaken by Small Farmers’ Agri-Business Consortium, a Society promoted by Ministry of Agriculture and Farmers Welfare, Govt. of India.
Under the campaign SFAC aims to promote buying directly from FPO (Farmer Producer Organisation) farmers with the aim of supporting small & marginal farmers of the country.
Dr Maninder Kaur Dwivedi, Managing Director, Small Farmers’ Agri-Business Consortium, Union Ministry of Agriculture and Farmers Welfare said that citizens are being encouraged to buy directly from FPOs selling millets via ONDC’s My Store, the Connected marketplace built in India for Indian sellers. The Giveaway campaign supports three main areas –
Motivates general public to buy directly from FPO farmers. The buyers get pure and authentic produce and with their purchase they support livelihoods of the small & marginal farmers.
Buyers get to experience how easy it is to use the ONDC’s My Store platform
Millets being the focus for the year with #IYM2023, this campaign motivates more people to adopt #Shree Ann