Sami Direct launches ‘Krill C3 Power’ to tackle bad cholestrol

Obtained from Euphausia superba, a small crustacean that resembles shrimp, Krill is rich in essential fatty acids (EFAs), especially omega-3 fatty acids—eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA)

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New Delhi: Inflammation is the body’s first defense against infection and a powerful and highly-adaptive system that helps repair damaged tissues. But when it goes awry it can lead to tissue damage thus leading to chronic conditions like cardiovascular disease, metabolic syndrome, colon cancer, Alzheimer’s disease, auto-immune diseases and a host of other problems. Sami Direct recently launched ‘Krill C3 Power’, a proprietary blend of Krill oil and Curcumin C3 Complex, powered with BioPerine, a patented natural bioavailability enhancer sourced from black pepper ensuring maximum absorption.

Krill oil is obtained from Euphausia superba, a small crustacean that resembles shrimp. Krill is rich in essential fatty acids (EFAs), especially omega-3 fatty acids—eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). It also contains the powerful antioxidant carotenoid, astaxanthin. Along with curcuminoids, omega-3 fatty acids from Krill Oil make a “productive partnership” as they both work in tandem to reduce or prevent inflammation as well as repair damaged cells or tissues, thus providing a synergistic effect.

Krill oil has been effective in reducing total cholesterol, low-density lipoprotein (LDL) or ‘bad cholesterol’, and triglycerides, while increasing high-density lipoprotein (HDL) or ‘good cholesterol’. Omega-3 fatty acids are well recognized to play a crucial role in normal growth and development, memory, circulation, and overall cognitive performance as well.

Speaking on the launch, Dr Muhammed Majeed, Founder & Chairman, Sami – Sabinsa group of companies said, “It is very important for any individual to maintain a balance between good and bad cholesterol which is important for the heart. High cholesterol is one of the leading risk factors for heart diseases with an estimated 35 percent of heart disease-related deaths in India are attributable to high cholesterol levels. Lowering your cholesterol levels can go a long way towards improving your future heart health. Efficacy of Krill C3 Power in maintaining healthy cholesterol levels will make it easier for Indians to take charge of their heart.”