Sanat Products, India & Euro OTC Pharma, Germany to expand strategic collaboration

New Delhi: Sanat Products of India and Euro OTC Pharma of Germany have announced their agreement to expand their highly successful territorial and strategic collaboration. Sanat Products, the leading manufacturer of herbal extracts in India, and Euro OTC Pharma, Germany have been working together for over several years and their collaboration has seen strong and mutual growth.

Since acquiring Hindustan Herbals Limited in 2017, Sanat Products have unrivaled manufacturing expertise of producing plant and herbal extracts. By establishing a productive collaboration with Euro OTC, an experienced and dynamic distributor of pharma and nutra ingredients, the successful partnership is perfectly positioned to develop further growth in Germany, the EU and wider markets.

Sanat Products continues to develop a new range of ingredients from its USFDA audited facility and ranges of clinically tested botanicals, natural extracts and spirulina.  These are cultivated in newly-established fields and feature high standards and new innovations, such as water-solubility and high bio-availability extracts for the beverage, pharma, food supplements and flavours sectors in Europe.

The closer collaboration will enhance the market success of both companies and bring the portfolio of Sanat Products closer to growing European markets and enable Euro OTC to offer a quality range of products to its existing client base and new customers alike in Germany, the EU and other territories where it operates.

Mr Amit Sharma (Business Head & Director) of Sanat Products is extremely optimistic “We had been substantially enhancing our manufacturing capabilities, and are determined to continue to lead the botanical market place in Europe – Euro OTC has a dynamic and committed sales force providing essential marketing expertise to succeed in highly competitive and demanding markets of Germany and Scandinavia. We are working on tenets of GPS – growth, profit and sustainability.  We are always looking for business expansion but also dedicated to sustainability and social causes.  Raising the concern of increasing environmental issues and awareness, he added, “Sanat’s responsible corporate practices are evident in the establishment of solar-generated power to nourish their algal farms in India.”

Mr Markus Wulfert (Head of Sales) of Euro OTC, continued “Euro OTC is a reliable partner to global manufacturers that carry only good quality, regulation compliant products into Germany and Europe and has distributed them through various marketing channels for a long time. Euro OTC is happy to extend great partnership with Sanat Products to the next level and will try the best for mutual growth in the Germany and adjoining markets.”