New Delhi: Leading research firm, IMRB, released findings of a nationwide study on ‘Understanding Protein Myths & Gaps among Indians’ covering 1800 respondents across East, West, North, South regions, which has revealed significant gaps in both awareness levels on protein and its consumption.
The study, involved analysing the diet patterns of respondents, to understand if the Indians are consuming the prescribed levels of protein in their daily diets, which is a function of their body weight. Alarmingly, it was found that Indians suffer from a significant protein inadequacy, with 73% of Indians consuming diets being protein deficient. Alarmingly, what is the adverse impact of protein deficiency is not well understood among Indians in general, with only 1/3rd strongly endorsing that lack of protein can cause weakness and fatigue.
The most protein deficiency was found among vegetarians with an alarming 84%. Contrary to the popular belief, what is interesting that not all non-vegetarian diets provide adequate protein, as 65% of Indian non-vegetarian diets were found to be deficient in prescribed levels of protein as well.
Protein is one of the fundamental nutrients essential for the human body, which is duly acknowledged by the respondents. Respondents believe that protein is essential for children’s growth; enhances mental sharpness; essential for muscle building; is good for immunity and enhances beauty, is good for skin, and hair quality.
Among nutrients endorsed for their health benefits by the respondents, protein has the highest average endorsement i.e. 53%, with calcium at 48%, vitamins at 43%, iron at 34% and carbohydrates at 32%.
As per study, the Lucknow is the most protein deficient city in India with 90% of the population suffering from protein deficiency; Kolkata enjoys the best protein balance with only 43% with protein deficiency.