Thursday, January 27, 2022
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43% pharma marketers prefer programmatic messaging platforms in India: Doceree report

Telehealth platforms leveraging programmatic solutions to better engage healthcare experts, creating a huge opportunity for pharma brands

In a first, Doceree introduces opti-channel marketing for pharma sector in...

By using the Doceree platform, pharma brands can now showcase a single message to physicians on multi channels – display email and SMS, pronouncing greatly the impact of digital messaging campaigns...............................

Doceree closes Pre-Series A funding round

Company secures additional capital to accelerate product development and global expansion..................

Doceree appoints Preetha Vasanji as Senior Vice President

Preetha Vasanji who was earlier working with McCann Health in the capacity of Senior VP and General Manager, Mumbai will be responsible for driving the company’s new enterprise-level multi-channel engagement solution – Doceree Engage....................

With digital tools, Rx drug brands reached 75% physicians even during...

Marketers were able to get close to 2/3rd of the reach they were getting in the pre-COVID era. Delhi-NCR provides 12% Physician reach across specialties to pharmaceutical brands

Non-transparency a major bottleneck in digital adoption within Rx drug marketing:...

New Jersey-based Doceree launches AI-enabled dashboard to bring transparency in pharmaceutical marketing...............