Tanager celebrates the contribution of women in agriculture

The company has inaugurated office of all women farmers producers company


Barabanki: Tanager, formerly known as Agribusiness Systems International (ASI), a non-profit firm on 14th October celebrated “Mahila Kisan Diwas” to recognize the contribution of women in agriculture. The initiative was a part of their project “Shubh Mint” funded by Mars Wrigley Confectionery at Zaidpur Barabanki, Uttar Pradesh.

The event kickstarted with the performance of women farmers from different Self-Help Groups (SHG) under the Shubh Mint program. The first role play showcased the importance of Farmers Producer Company for selling farmers produce in a collective manner to organized buyers and earn better profits. The second play showcased the good agricultural practices on Mentha farming. Finally, the women farmers portrayed the importance of being part of a SHG Group and how it helps them in savings.

Speaking on the event, Amit Kumar Singh, Country Representative, Tanager India, “In India agriculture plays an important role and contributes about 17-18% to the GDP. Women play a dynamic role in building this economy, but it is unfortunate that most of the times their remarkable contribution is not considered as economically active employment. We at Tanager always thrive to empower women at all our projects and thus we are celebrating their contribution through this event.”

During the event the office/collection centre of the women farmers producers’ company “Zaidpur Swabhimaan Mahila Farmer Producer Company” was inaugurated by Dr S P Singh, Technical Director, Tanager in the presence of Mr Amit Kumar Singh, Country Representative, Tanager and Ms Gayatri, Chairman of the company. The company thrives to promote backward and forward linkages of agriculture produce grown in the Zaidpur region of Barabanki, Uttar Pradesh.

The event witnessed the presence of 300 farmers from across the region. A photo exhibition on the activities done by Tanager under Shubh Mint program with the Mint farmers in the region was arranged as part of the event. Few stalls were also set up which had the display on Kitchen Garden and handmade decorative products made by the women of the SHG groups.

Shubh Mint

The Shubh Mint™ program is focused on improving the long-term viability of mint by providing farmers with access to better planting materials, training on good agricultural practices and advancing the community through youth education and women’s empowerment programs. Supported by funding from Mars Wrigley Confectionery and implemented by Tanager, the first year of the program brought a team of 30 extension workers to more than 126 villages across the state. These workers trained farmers on better growing practices – focusing on fundamentals such as irrigation frequency and fertilizer application.